Media studies Essay Example | Topics and Well Written Essays - 2500 words

Media studies - Essay ExampleFor instance, in Brazil, Samba is seen as music of the two-year-old working contour, but in Europe and North America, it represents an exotic form of world music familiar with the educate elite. This explicitly reveals that relationship between culture and social contour seems to differ broadly in the world. Thus, class culture is a concept created by the debates about the changing structure of class (Kirby 1997 676). working Class Culture In the fifties, affluent group of workers was emerging due to the escalating standards of living in the 1950s and changing working class culture nature, which created a change in political attitudes and middle class lifestyle. According to Kirby, Sections of the working class enjoyed access to a range of cultural goods and commodities for the first time, including family cars, washing machines, televisions and holidays afield (1997 676). Kirby go on suggests that mass society was created by the emergence of Amer ican cultural products including rock and roll, American movies, and juke joint boxes and so on, which led to gradual erosion of the working class culture. ... It also emphasized on cargo of one to political involvement and a sense of decency, which, knows right from wrong. The arrival of mass entertainment knowing to appeal to all classes slowly eroded the traditional working class culture. The introduction of radio, for example, alienated the rent for working-class people to meet and sing their own songs (Kirby, 1997 677). Stereotypes of the Working Class Culture Stereotypes atomic number 18 establish on oversimplified and pre-conceived ideas of the characteristics of a particular, situation or group as displayed in Oxford Dictionary, 1989, Stereotype. In more studies of the working class culture and stereotypes, there has been the dominance of gender. According to Dunk, stereotypes relating to gender are changing. Nonetheless, structures of patriarchy and ideology still hav e root in the society (Dunk, 2003 18). Central stereotypes reflect the world concepts of dominant classes who are in a quest for self-actualization at the expense of others below their class. For example, many have stereotyped Blacks as Jezebels whereby women were all perceived as promiscuous (Mankiller, 1998 565). Alongside racial and ethnic stereotypes, gender and social class are among the most prominent features where people fall. In the society, a complex interplay exists among racial-ethnic, gender and class stereotypes (Andersen, Taylor 2008 276). Andersen and Taylor further notes that there are gender stereotypes. This refers to stereotypes that focus on a persons gender. According to these authors, women stereotypes be given to be more negative compared to those of men. The typical woman has been traditionally stereotyped as subservient, flighty, overly emotional, overly talkative